The core of my research interests is the study of crowd psychology. Crowd events are a locus of both psychological determination and transformation. I have carried out research on processes of crowd conflict and change in relation to anti-poll tax protests, anti-roads direct actions, anti-capitalist events and football crowds. Some of my recent research has examined how participants might feel empowered through crowd experiences, and how such positive emotional feelings might affect other areas of their lives.
With colleagues and research students, I have extended some of the ideas developed in the research on crowd dynamics to two related areas.
First, for the last ten years I have been working on the psychology of emergency mass evacuation. Early models suggested that irrational panic was a generic reaction to collective threat. However, in the literature there are numerous examples of co-operation and even helping behaviours amongst crowd participants escaping from danger. My research has sought to examine the extent to which a shared social identity might encourage such co-operative behaviours, and hence more efficient collective escape. This research has been carried out using interviews, archive data, laboratory simulations and an innovative computer visualizations. For details, see my research pages here:
Second, we have been investigating the mediating role of social identity in cognitive, behavioural and emotional reactions to situations of crowding. We have used an original experimental paradigm to explore the way that one's 'tolerance' for crowding, or 'personal space', isn't a given of situation, person or culture, but is variable depending on whichever of one's multiple identities is salient in relation to the identities of others present. We have also begun to explore this topic using field work, surveys and interviews.
While the experimental method is useful for examining the impact of given contexts and experimenter-induced identities on action, it is less useful for exposing the chronological process whereby power is challenged and some of the alternative ways of construing such power relations. Much of my research, therefore, has been ethnographic, since this approach allows us to trace interactive and historical aspects of intergroup relations.
Since power is partly sustained through systems of meaning, I also use critical discourse analysis as a way of understanding exposing and subverting domination, and thereby creating the space for 'liberatory' discourses. An example of this is the way that crowds (particularly working class crowds, protest crowds and mass emergency crowds) are routinely pathologized and/or criminalized; such constructions have important implications for policy and practice. In my research, I have sought to problematize such accounts and hence suggest a language for the crowd that recognizes and indeed celebrates its positive role in the social world.
- Applied Social Psychology
- Communication, Language
- Emotion, Mood, Affect
- Group Processes
- Health Psychology
- Helping, Prosocial Behavior
- Intergroup Relations
- Law and Public Policy
- Organizational Behavior
- Political Psychology
- Self and Identity
- Sociology, Social Networks
Research Group or Laboratory:
- Alnabulsi, H., & Drury, J. (2014). Social identification moderates the effect of crowd density on safety at the Hajj. Proceedings of the National Academy of Sciences, 111(25), 9091-9096. doi: 10.1073/pnas.1404953111
- Ball, R., & Drury, J. (2012). Representing the riots: The (mis)use of statistics to sustain ideological explanation. Radical Statistics, 106, 4-21.
- Carter, H., Drury, J., Amlot, R., Rubin, G. J., & Williams, R. (2014). Effective responder communication improves efficiency and psychological outcomes in a mass decontamination field experiment: Implications for public behaviour in the event of a chemical incident. PLoS One 9(3): e89846. DOI: 10.1371/journal.pone.0089846
- Carter, H., Drury, J., Amlôt, R., Rubin, G. J., & Williams, R. (2015). Effective responder communication, perceived responder legitimacy and group identification predict public cooperation and compliance in a mass decontamination visualisation experiment. Journal of Applied Social Psychology. 45, 173–189. doi: 10.1111/jasp.12286
- Carter, H., Drury, J., Rubin, G. J., Williams, R., & Amlôt, R. (2015). Applying crowd psychology to develop recommendations for the management of mass decontamination. Health Security, 13(1), 45-53. doi:10.1089/hs.2014.0061
- Drury, J., Brown, R., González, R., & Miranda, D. (2015). Emergent social identity and observing social support predict social support provided by survivors in a disaster: Solidarity in the 2010 Chile earthquake. European Journal of Social Psychology doi: 10.1002/ejsp.2146
- Drury, J., Cocking, C., & Reicher, S. (2009). Everyone for themselves? A comparative study of crowd solidarity among emergency survivors. British Journal of Social Psychology, 48, 487-506.
- Drury, J., Cocking, C., & Reicher, S. (2009). The nature of collective resilience: Survivor reactions to the 2005 London bombings. International Journal of Mass Emergencies and Disasters, 27, 66-95.
- Drury, J., Novelli, D., & Stott, C. (2015). Managing to avert disaster: Explaining collective resilience at an outdoor music event. European Journal of Social Psychology, 4, 533–547. doi: 10.1002/ejsp.2108
- Drury, J., Novelli, D., & Stott, C. (2013). Psychological disaster myths in the perception and management of mass emergencies. Journal of Applied Social Psychology.43, 2259–2270. doi: 10.1111/jasp.12176
- Drury, J., & Reicher, S. (2009). Collective psychological empowerment as a model of social change: Researching crowds and power. Journal of Social Issues, 65, 707-725.
- Drury, J., & Reicher, S. (2005). Explaining enduring empowerment: A comparative study of collective action and psychological outcomes. European Journal of Social Psychology, 35, 35-58.
- Drury, J., Reicher, S., & Stott, C. (2003). Transforming the boundaries of collective identity: From the "local" anti-road campaign to "global" resistance? Social Movement Studies, 2, 191-212.
- Novelli, D., Drury, J., Reicher, S., & Stott, C. (2013). Crowdedness mediates the effect of social identification on positive emotion in a crowd: A survey of two crowd events. PLoS ONE 8(11): e78983. doi:10.1371/journal.pone.0078983
- Templeton, A., Drury, J., & Philippides, A. (2015). From mindless masses to small groups: Conceptualising collective behaviour in crowd modelling. Review of General Psychology. http://dx.doi.org/10.1037/gpr0000032
- Vezzali, L., Drury, J., Cadamuro, A., & Versari, A. (2015). Sharing distress increases helping and contact intentions via one-group representation and inclusion of the other in the self: Children’s prosocial behaviour after an earthquake. Group Processes and Intergroup Relations. doi: 10.1177/1368430215590492
- Drury, J. (2014). Crowd psychology. In T. Teo (Ed.), Encyclopedia of critical psychology (pp. 341-344). New York: Springer.
- Drury, J. (2012). Collective resilience in mass emergencies and disasters: A social identity model. In J. Jetten, C. Haslam, & S. A. Haslam (Eds.), The social cure: Identity, health, and well-being (pp. 195-215). Hove, UK: Psychology Press.
- Drury, J., Evripidou, A., & Van Zomeren, M. (2015). Empowerment: The intersection of identity and power in collective action. In D. Sindic, M. Barreto, & R. Costa-Lopes (Eds.), Power and identity (pp. 94-116). Psychology Press.
School of Psychology
University of Sussex
Brighton BN1 9QH
- Phone: +44 (0)1273-872514
- Fax: +44 (0)1273-678058